eMarketing

What is eMarketing?

e-Marketing (also referred to as Internet Marketing) is a broad term often used to describe the various activities a business might undertake to improve the overall success (usually interpreted as sales conversions) of a given website.  This can be anything from permission based email newsletters to Pay Per Click advertising, SMS advertising, social networking, SEO, blog trawling, forum posting, back linking schemes and more.

Why is eMarketing Important?

It is reported that people now spend more time on the internet than watching TV, and that newspaper circulations have dropped significantly in favour of internet advertising.

The point is simple – if you wish to compete with your competitors, increase sales, generate greater success, or grow your business in any way, you must have an integrated internet marketing strategy.

What eMarketing Methods Should We Use?

Before you rush away to spend valuable resource in this area, you need to know what the options are, what methods to employ, how best to develop and maximise your existing resources.

The good news is, you’re probably already doing many things ‘right’.  But have you really planned your campaign?  Do you really know how to optimise your assets, your campaign?  Is your campaign delivering the results you expected?  How will you measure your campaign’s success?

An Integrated eMarketing Solution from Purple Dog Design

Our e-marketing service is consultancy based and designed to empower your business by providing you with comprehensive advice and , . We would like to review your current website performance and any other promotional activities you undertake.  We will then pick from over 25 tried and tested methods to custom design a robust, eMarketing strategy that will deliver solid results.

Here are just a few of the areas that we consider.  For detailed information on all of the areas that we analyse, you can request our detailed PDF brochure.

Email Marketing, Newsletters and Mailing Lists

Email marketing is a powerful tool to enable you to stay connected to your customers. There are numerous uses, such as news announcements, special offers, and other quality broadcast content.

Our mailing list solution is a professional, double-opt in, one-way email delivery system that’s packed with things like easy subscriber management, list import / export, fast servers, reliable delivery, fantastic reports, and other must-have features.  Read More about Email Marketing services from Purple Dog.

Social Networking

Today’s internet is all about dynamic, fast moving content, and social networking is an extremely versatile method of being “right there” in front of your interactive audience. If you aren’t embracing this technology, now is the time to contact us to find out why you can’t afford not to!  Read More about Social Networking services from Purple Dog.

SEO (Search Engine Optimisation)

Search Engine Optimization (SEO) is one specific area of e-Marketing that has increased in popularity because it involves improving the volume or quality of traffic to a web site from search engines via “natural” or un-paid (organic) search results. Read More about SEO services from Purple Dog.

SEM (Search Engine Marketing)

Search Engine Marketing (SEM) is another area of e-Marketing (or Internet marketing).  It is the practice of promoting a website by increasing the visibility in search engine result pages (SERPs) through the use of paid placement, contextual advertising, and paid inclusion. Read More about SEM services from Purple Dog.

Get in touch to request a quote or further information on any of Purple Dog’s e-Marketing services.