Social Networks

Social Networking Sites

Social Networks are now more popular than email. Consider the current stats for Facebook (May 2011*): More than 700 million active users, half of whom log on at least once a day. The average Facebook user has 130 “friends” and overall, users of the site spend over 500 billion minutes per month online!

Can you seriously afford not to be a part of this global phenomenon?

(*source: Facebook.com)

What is Social Networking?

The internet is filled with billions of users. ‘Social networking’ is a term used to describe the various websites that have emerged over the last few years, that function as online communities.

In these communities, members link to one another, usually to share common interests, website links, photos, news and other information. By connecting with each other, users’ news feeds offer viral marketing opportunities as shared information spreads quickly.

Social Networks are for kids aren’t they?

It’s a myth to think that social networks are not for business! Whilst many of the younger generation were certainly the early adopters, social networking has exploded in growth to encompass a range of audience demographics globally. Many of these social media platforms have been quick to exploit the advertising revenue potential by offering businesses powerful, targeted marketing opportunities.

There are a number of reasons why you need to engage with Social Networking:

Brand Awareness: Increased exposure to very large audiences.

PR & Marketing: Free platforms to publicise your recent successes, current sales and promotions, events and more!

Search Engines: social networking pages are indexed by search engines, meaning that this is another way to get listed in Search Engine Results Pages.  Your profile information and links back to your website could increase your page ranking, and the traffic to your website.

Name Protection: register your brand presence before someone else does.  Also, help other social network users to find you easily (especially if you have name competition);

Competition: are your competitors using Social Networking to gain the edge?

Why You Need Purple Dog

Purple Networking

Social Networks, though powerful, can take up a lot time to manage.  In fact, the more you engage with your audience, the more your audience will engage with you. Whilst this is fantastic for viral marketing and exposure, this typically means keeping pages updated, answering queries, responding to other people’s comments, prompts and so on.

We are experienced at integrating businesses into the social networking space.  We provide guidance on which channel(s) and which approach is best for your business.  And finally, we can assist you with running your profile site or ad campaigns to ensure consistent exposure and positive results.

We are experienced in managing our clients’ social networking spaces.  This includes creating an effective presence, populating the presence with contacts, managing targeted marketing campaigns and conveying other important information to members.

Our Service Package Options:

• Account Set Up / Custom Designed Pages
  We’ll get you set up including populating your public profile pages with your business information, including a landing page (Facebook custom page) that’s in-keeping with your company branding.

• Add Connections
  Once your profile page is set up, the next step is to populate it with connections.  Once we know who your audience is, leave it to us to seek out your preferred demographic and grow your page following.
• On-going management
  If you don’t have the time (or inclination) to manage the day to day tasks of keeping your profile up to date, we would be happy to do it on your behalf.
• Promotions
  Many of the social network channels offer paid promotional / advertising opportunities to help develop awareness of your pages / event / product or service. There are usually several methods to control expenditure, such as capped daily budgets.
• Interface with your website / other social networking channels
  Your social networking pages can be linked together so that one message can be displayed across many platforms and even onto your website’s blog pages (if you have one).  We can also integrate links to your social media profiles onto your website.

If you’re not taking advantage of all the benefits of Social Networking, your competitors surely are.

Talk to us to find out more about why you should be engaging with Social Networks.