Social Networks
Nielsen reports that Social Networks are now more popular than email.
“Facebook” alone has 150million users, half of which update their page every day! Can you seriously afford not to be a part of this?
What is Social Networking?
The internet is filled with millions of individuals, businesses, organisations, service providers and so on. ‘Social networking’ is a term used to describe various websites that have emerged over the last 5 years, that function as online communities.
In these communities, members can meet one another, usually to share common interests; be it business, religion, music, politics, hobbies, or anything at all! Some Social Networking sites target specific groups or interests, and others provide for a wide range of interests within their community.
Social Networks are for kids aren’t they?
Not at all. Facebook, for example, has a very powerful business offering. There are at least 20 other excellent business based social networks on the internet, all of whom offer differing audience demographics and therefore target markets.
Specific business Social Networking sites such as ‘Linked In’, ‘Facebook’ and ‘Twitter’ are perhaps the most well known, but there are probably many others you don’t know about – but should! Many of these sites are likely to offer valuable resources for your business – whether route to market, brand awareness, or simply to protect your name by registering.
However, there is a down-side. Social Networks can take up a lot of time. You have to keep them updated, answer queries, respond to prompts and so on. Do you have the resources to really capitalise on Social Networking? Do you recognise the potential, yet lack the time and resource to administrate more than one or two?
We can assist you to integrate your business into the social networking space by identifying the ‘best’ channels for your business, based on your precise objectives.
We can also interface Social Networking “feeds” into your website or blog (and visa versa), so that you can reduce the amount of time you spend “updating” them.
Why do I need Purple Dog for this?
We are experienced in managing our clients’ social networking spaces. This includes creating an effective presence, populating the presence with contacts, managing targeted marketing campaigns and conveying other important information to members.
If you’re not taking advantage of all the benefits of Social Networking, your competitors surely are. Can your business really afford to ignore this powerful medium?
