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	<title>Purple Dog website design, emarketing, hosting, domain names &#38; more &#187; consumer power</title>
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	<link>http://www.purpledogdesign.com</link>
	<description>Purple Dog is a boutique web site design and e-Marketing studio, based on Waiheke Island, Auckland. We deliver a range of professional webdesign and marketing services to global SME businesses.</description>
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		<title>Goodbye to The Naughties</title>
		<link>http://www.purpledogdesign.com/latestnews/goodbye-to-the-naughties/</link>
		<comments>http://www.purpledogdesign.com/latestnews/goodbye-to-the-naughties/#comments</comments>
		<pubDate>Fri, 22 Jan 2010 01:22:38 +0000</pubDate>
		<dc:creator>Sol Harris</dc:creator>
				<category><![CDATA[Latest News]]></category>
		<category><![CDATA[consumer power]]></category>
		<category><![CDATA[ebooks]]></category>
		<category><![CDATA[ecommerce]]></category>
		<category><![CDATA[email marketing]]></category>
		<category><![CDATA[email newsletters]]></category>
		<category><![CDATA[emarketing]]></category>
		<category><![CDATA[naughties]]></category>
		<category><![CDATA[new decade]]></category>

		<guid isPermaLink="false">http://www.purpledogdesign.com/?p=742</guid>
		<description><![CDATA[Now that the &#8216;naughties&#8217; have gone &#8211; and we are entering a new decade, what lessons have we learned? One thing is certain: consumer purchasing patterns and consequently, modern marketing ... <a href="http://www.purpledogdesign.com/latestnews/goodbye-to-the-naughties/"> [more]</a>]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.purpledogdesign.com/images/purple.jpg"><img class="alignleft size-medium wp-image-84 colorbox-742" title="purple" src="http://www.purpledogdesign.com/images/purple-300x139.jpg" alt="" width="300" height="139" /></a>Now that the &#8216;naughties&#8217; have gone &#8211; and we are entering a new decade, what</p>
<div id="attachment_780" class="wp-caption alignright" style="width: 170px"><img class="size-full wp-image-780 colorbox-742" title="Email Marketing from Purple Dog" src="http://www.purpledogdesign.com/wp-content/uploads/goodwateremail1.jpg" alt="Email Marketing from Purple Dog" width="160" height="120" /><p class="wp-caption-text">Purple Dog&#39;s managed Email Marketing Solution for Good Water company</p></div>
<p>lessons have we learned?</p>
<p>One thing is certain: consumer purchasing patterns and consequently, modern marketing trends and techniques, have continued their shift to the internet, arguably, now making it <a href="http://www.prweek.com/uk/sectors/technology/article/816523/internet-powerful-medium-says-f-h-study/" target="_blank">the most powerful medium</a> on the planet.</p>
<p>While this may be no surprise to some, it is still remarkable given the internet has only really been a viable business tool for <a href="http://en.wikipedia.org/wiki/Internet" target="_blank">circa 15 years</a>.</p>
<p>While new methods of communicating and advertising have emerged, one method that has consistently remained popular and perhaps, the most accessible: <strong>email.</strong></p>
<h2>email</h2>
<p>The good old email has had a hard time in recent years &#8211; the war on spam has yet to be won &#8211; if it ever can be &#8211; but spam blockers are managing to reduce the mass-marketing emails (yes, those naughties!) that were once, all too familiar in the inbox.</p>
<p>Email marketing is still a legitimate and effective way to keep in touch with your customers, but how can you make sure your email newsletters look good, read properly in the users browser and email client and most of all, how can you prevent your valuable marketing message from going straight to the spam folder or bin?</p>
<p>Purple Dog are experts in providing email marketing and newsletter services.  Our managed solution means that you can concentrate on other important aspects of your business.</p>
<p><a href="http://www.purpledogdesign.com/contact-us">Talk to us</a> to find out more.</p>
<h2><strong>eBooks</strong></h2>
<p>eBooks are a great way to publish articles, journals, manuals, “how to’s”, tips and tricks, novels and other stories and more!</p>
<div id="attachment_781" class="wp-caption alignleft" style="width: 170px"><img class="size-full wp-image-781 colorbox-742" title="ebook cover" src="http://www.purpledogdesign.com/wp-content/uploads/ebookcover.jpg" alt="Gunter Eberwein's Passionate Way of Vegan Baking" width="160" height="172" /><p class="wp-caption-text">Our latest eBook for Gunter Eberwein:  &quot;The Passionate Way of Vegan Baking&quot;</p></div>
<p>eBooks are beginning to emerge as an interesting and innovative way to connect with existing and new audiences.</p>
<p>Whether you’re a beginner or an expert writer, we can help you formulate your ideas into a money spinning venture – or even into a free viral eBook.</p>
<p>All you have to do is provide the content and we&#8217;ll do the rest (we can even help with the content)!</p>
<p>As an example of some recent work, take a look at our recently completed project: Gunter Eberwein&#8217;s vegan cake recipe eBook: <a href="http://www.guntersvegancakes.com/shop/">The Passionate Way of Vegan Baking</a></p>
<p>Our eBook solution is secure (meaning your hard work cannot be easily copied) and we can set up your publication so that it is distributed automatically.</p>
<p>Once it’s all set up – you can just concentrate on marketing and driving traffic to the eBook – and yes, we can help you with that too!</p>
<p><a href="http://www.purpledogdesign.com/contact-us">Talk to us</a> or <a href="http://www.purpledogdesign.com/services/communications/ebooks/">read more</a> about eBooks.</p>
<h2>Happy New Year &amp; Happy New Decade From Purple Dog!</h2>
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