2020 Vision

posted in: News

Hindsight is a wonderful thing and so the cliche goes, it’s 2020 vision!

It’s true because we all know from experience that “something that has already happened” can be examined, analysed and evaluated to determine the positives and negatives. 2020 vision suggests the ability to see with perfect vision to therefore consider “what could be better” or “what can be improved”  and even if it’s near perfect, how can you remove the flaws!

The irony – if you can call it that, is the fact that we are entering the year 2020 and obviously I’m not the only one to make the connection… perhaps the year 2020 will allow humans to miraculously “see all our imperfections”. However, as we all know – 2020 vision can’t be applied to future events because seeing into the future is impossible, except in sci-fi, or if you believe in crystal balls (if you disagree, please feel free to go ahead and let me know next month’s lotto numbers 😉 )

Obviously there’s nothing wrong with considering past events and juxtaposing them with possible futures – no-one would argue with such forecast planning – especially in business, even though it can often be quite inaccurate. In the digital world, educated guesses are becoming more prevalent, thanks to the availability of big data and the ever more powerful machine learning or AI and automation. Collection of our information is ubiquitous across the net and beyond and such data is used to determine scenarios, situations, behaviour, habits and more – which can all be analysed to extract patterns and trends, and to predict and plan for and consider future scenarios.

I’m not going to predict the future in this post – but I do want to address the next big thing: robots!  No, i’m not planning on introducing AI to run my business any time soon! I’ve nothing against AI, but one thing I’ve learned in many years of business is that humans like dealing with other humans. Humans are both the people behind the businesses making the decisions because they want to, as well as the people in front as the customers. While AI and automation can clearly and usefully assist with particular facets of an operation, it can never replace that core and fundamental, human relationship.  I think in 2020 and beyond, humans will continue to see and acknowledge that fact.

With our business – website design, digital marketing, SEO and ecommerce sites, we have seen a large increase in business people asking for assistance.  I believe this is largely due to the fact that there is so much choice out there, business owners and IT professionals are overwhelmed and don’t know where to start.  By approaching a company like Purple Dog, we can assist you with all of your online requirements in a “one stop shop” manner, and provide best practice consultancy to ensure you are moving towards, if not achieving, your goals.

Meanwhile, with matters closer to home, I reflect on the 2019 year, not quite with 2020 vision, but certainly with fair clarity to offer some assessment: Overall, 2019 was a great year with a good range of successful projects added to the Purple Dog portfolio. My crystal ball (imagination) suggests more of the same in 2020, so do let us know how we can help you 🙂

With regards to automation with Purple Dog, we do have regular feedback from customers about our automated billing and support emails! Some are in favour, others not so much and many more don’t mind either way. It’s clear that some level of automation is a good thing since it helps us to manage workloads and reduce customer waiting time – but not so much that it becomes offensive or annoying! During 2020 we will look to tweak this set up and make some changes to the current system to enhance its usefulness.

In terms of products and services, during 2019 we incurred some cost increases from several of our preferred suppliers – but chose not to pass these on. In fact, we have not increased prices for around 3 years!  We will be considering how we can best optimise some existing service offerings as well as adding some additional options to services in 2020. Purple Dog may also look to expand the team, so if you know any excellent candidates, please do refer them or ask them to get in touch.

Our intent during 2020 is to continue to “do our best” and get things right for you as soon as possible.  We acknowledge that sometimes during periods of high demand the wait time can be a bit frustrating, but appreciate your patience.  As always, if there is some way you feel we can improve, we are always open to positive suggestions, requests and bribes!

I would like to thank all our past and current clients for choosing to work with a real human @ Purple Dog Design – and in many cases, for choosing a local human too!  As a matter of habit and courtesy (and some odd / mad superstition), I would also like to thank all the new customers who will be joining us in 2020 🙂

Wherever you are and whatever you have planned, I hope you and your family enjoy some time off over the festive period.

If you’re lucky enough to be in NZ and on Waiheke, I may even see you at the beach!

Purple Dog will be taking a break, find out more here.

Best wishes and Happy 2020 Visioning !