Posting online articles – or news – is often also referred to as ‘blogging’ and blogging as a business is one of the best ways to boost your SEO, broaden the scope of your business’s reach, build your brand’s voice and personality, establish yourself as an expert in your field and spark discussions about your business online.
If you’re not already blogging, it’s never to late to start and read on for some essential tips! We understand that many businesses find they don’t have the time or inclination to blog, and that’s where Purple Dog can help. We offer a managed service for creative content writing and publishing that helps to focus the attention on your products and services. Just get in touch so that we can chat about your needs.
Meanwhile let’s look at how publishing a blog works and how it can benefit your business.
What is blogging as a business
You probably already know what a blog is, right? In a nutshell, a blog is a collection of articles that can be about anything at all – there are millions of people blogging whether for personal or business. For the purposes of this article, we will be looking at business related articles, ideally published on your own company website. The Author can be you, a member of your staff or team, or they can be hired professionally to tailor the blog articles in a similar fashion to a marketing and PR company – but usually for a fraction of the cost. We also provide this service, so just get in touch to find out more.
Blogging is one of the best ways to boost your SEO organically
It’s no secret that Search Engines love fresh content. They continually scan websites to see what’s changed, so when you keep your blog updated with fresh and new articles, search engines will see that you’re active and relevant, which can help them rank your website higher in search results. The Search Engines will be looking for the key-phrases, titles and meta to add to their index pages, which is why it’s important to use the right keywords and content.
A search engine’s customer is your potential customer! Therefore, you should target specific topics and associate these to your specific target demographics, using the right content and balance of sales pitch to information. Customers and clients who “discover or re-discover” your business through relevant search terms and interesting articles on your site are more likely to be interested in your products and services. In this way, you can experience growth in awareness and the corresponding sales.
Publishing a blog will help broaden the scope of your business’ reach
A blog has the potential to reach an audience that would otherwise be difficult or impossible for you to meet in person. It can help attract new customers, employees, investors, partners, and vendors. By publishing articles that can be found via search engines, you can effectively communicate to otherwise unreachable audiences and markets. For example:
- New customers can ‘discover you’ from reading your website articles;
- If you’re intending to expand into international markets, a blog can help your business to establish a ‘local’ presence in those areas in advance;
- Writing tailored articles can help you to build trust with new clients who are looking for local expertise.
- By publishing specialist articles, investors and other partners and vendors can understand your focus and reach out if there is potential.
Blogging helps build your brand’s voice and personality
Your brand’s “voice and personality” are two of the most important things you can work on to build your business. A strong, consistent voice will help you stand out from the crowd, while a unique personality can help connect with your audience and inspire them to buy from you, over your competitors. Think about who you tend to buy from. Do you prefer to purchase products and services from a company that has an active presence and focus, or from a company without those qualities? Most buyers will opt for the former, because buyers love a good story about the products and services they are buying. A company’s story, and values can be communicated very effectively through blog articles and that can ultimately build enormous value into your brand.
But of course, it can be difficult to know where to start, what to focus on and how to develop a strategy. That’s why here at Purple Dog we have dedicated expertise and would be delighted to assist you. Just reach out for a chat.
Online articles can help establish credibility
The more articles your company writes with relevant focus, the more “authority” can be garnered. Where this applies to your target market, visitors will typically begin to recognise and trust you as a credible resource for information. If you regularly post these articles, you will typically experience an increase in visitors who will begin to engage with you, perhaps leaving comments (that you can moderate prior to being published), or where they share your links with their networks, or if they simply just keep returning as repeat visitors, thereby increasing the potential for new & repeat customers.
Blogging can be faster than creating other forms of content like video and podcasting
A blog post can be written in a few hours, whereas a video or podcast may take hours to record and edit. Blogging is also easier for beginners because it doesn’t require much technical knowledge or equipment—you can just use your computer! However, we do understand that it’s not for everyone, so if you want all the benefits without the time constraint, we are here for you – just get in touch.
Blogging as a business can help spark discussion about your products / services
It can be as simple as sharing an article that you like, or it could involve creating a piece of content that inspires customers or readers to share their own thoughts on the topic at hand. Either way, blogging is beneficial because it allows you to engage with your audience in a more personal manner than simply posting links in Facebook groups or Twitter feeds.
You can also use articles to raise awareness, address customer concerns and questions, provide information about your products and services, and even share news about your business. If you’re interested in building a community of loyal followers who will become advocates for your brand, blogging is one of the best ways to do that.
A blog makes a good addition to your newsletters and customer emails
Blogging is a great way to supplement other content, such as newsletters and emails. By adding blog posts to your existing marketing efforts, you can re-engage with customers who may have fallen out of touch due to a busy schedule or lack of time. In addition, if you have been providing customers with information about the latest product releases or news about new services at your business, then blogging on a regular basis is another way for them to stay up-to-date on what’s happening at your company without having to search through social media feeds all day long!
Blogging gives your business a voice and personality that helps you stand out from competitors and establish yourself as an expert in your field. Today’s online world requires businesses to be present on social media platforms like Facebook, Instagram and Twitter—and if you don’t have a presence there already, it’s time for action!
Blog posts are also an excellent way to build trust with potential customers by sharing information or news they can use or benefit from.
If you’re still sceptical about the power of blogging, we encourage you to give it a try.
Need Help with Online Marketing & blogging as a business articles?
Do you want the benefits of online blogging and news articles, without the time constraint? Then let’s talk ! We can offer a range of online content packages to assist you in your marketing.