Ever struggled to find the perfect domain name for your business? Well, that should be a thing of the past when a new domain name system comes online.
In fact, could this be the end of the internet as we know it and the beginning of something new? Well, it depends on how successful it is, but it will certainly change the way we search for and find online businesses.
In mid 2013, the dot coms, dot nets, dot orgs and other “traditional” domain name extensions will have to make room for a new breed of more descriptive domain name extensions such as .music, .family, .shop, .bar and around 1,000 others, with many more to come after that. These domain name extensions are known as TLDs or Top Level Domains and are likely to change the way we think about the internet foreever, and particularly how we search for services.
The introduction of new TLDs will change how the world uses the Web by allowing a more customised and memorable naming convention. Thos who get in first are likely to receive a considerable increase in website traffic. For example, how about a user living in Auckland who wants to find a flower shop close by? Simply type in flowers.auckland ! Or what if you live in Richmond and need a local plumber? How about typing in richmond.plumber ? The possibilities are endless.
No matter who you are, as long as you’re a PURPLE DOG customer you can very easily participate in this historic event. We will be amongst the first inline to grab the new domains for our clients.
The new domains will be released in three stages: 1) Sunrise: premium top dollar extensions via auction e.g. google.web, 2) Landrush: registrations from pre-approved vendors (this is where Purple Dog will stand in line) and 3) General Availability: e.g. anyone can register whatever domains are remaining.
We will shortly be announcing how clients can pre-register their expressions of interest for any new domain name extension(s), so watch this space. Meanwhile, if you’d like any specific information, you can contact us here.