For a long time now, my wife Sally has been a massage and yoga therapist.  Her website was in need of some TLC – especially some SEO.  Whilst she has successfully run this hobby business and juggled our family – it was time to grow the business.

What’s interesting about this website design, is that it has really provided quite an insight into the workings of Google and how websites rank highly in search engine results pages (SERPs).  It has also been an interesting lesson in considering the best functionality for capturing appointments, through an online booking system.

In terms of the Search Engine Optimisation, Google has consistently placed the website at number one or in the top three for a wide range of search engine results.  This is the case for a number of reasons – all of which are by design.  Sorry to disappoint you, but I am not going to go into all the details here!  Suffice to say, if you are looking for search engine optimisation or indeed, a new website – I would be more than happy to share my expertise on your project.

In terms of online appointments, most of the therapists are only available part time – so until the therapists can really be available full time, the easiest solution was simply a contact form.  We are planning to add an appointment booking app that will soon allow clients to pick a date, choose a time and then make full (or partial) payment.

An automated online booking engine like this will free up the therapists time, allowing them to concentrate more on the actual massage, rather than the phone calls and emails that take so long to deal with in order to confirm a booking.

Finally, one thing is certain and that is clients are quickly and easily able to find the website (thanks to the SEO) and once on the website, to easily make contact – which of course is one of the key call to action objectives.

If something in this article is of interest to you, please do get in touch.