The Sk8factory is an online store selling everything to do with skateboards, street clothing and more.
It’s the online retail presence of the well known Australian brands of BOOM, Edwards and Strobe, amongst others, that have been popular in Australia and New Zealand for over 30 years.
Originally trading at wholesale only, the company directors decided it was time to approach the growing ecommerce market and sell direct to the public.
Purple Dog was approached to develop the online strategy, including creating and managing the website, online branding, ad campaigns, online marketing and more. What started as a 6 month project has continued for several years…
In the first 8 months, the new site attracted over 1 million unique users, contributing enormous credibility to the company’s brands and enabled continued business growth form increased sales.
Sol Harris of Purple Dog has proven to be invaluable in helping our company achieve its e-commerce and e-marketing goals. He has excellent knowledge and insight into the world of the web and is hard-working, honest and has a well structured approach to business – a winning combination!
Jonathan Edwards, Director, Boom Skateboard Co Ltd