Social Networks are now more popular than email. Consider the current stats for Facebook (May 2011*): More than 700 million active users, half of whom log on at least once a day. The average Facebook user has 130 “friends” and overall, users of the site spend over 500 billion minutes per month online!
Can you seriously afford not to be a part of this global phenomenon?
Which Social Network(s) Should I Engage With?
The answer is – it depends on your business, what you sell, how you sell it and who your audience is. We would at least recommend a Facebook Business Page and perhaps a Twitter account. The important thing is that you understand why you need to engage with Social Networking:
Brand Awareness: Increased exposure to very large audiences.
PR & Marketing: Free platforms to publicise your recent successes, current sales and promotions, events and more!
Search Engines: social networking pages are indexed by search engines, meaning that this is another way to get listed in Search Engine Results Pages. Your profile information and links back to your website could increase your page ranking, and the traffic to your website.
Name Protection: register your brand presence before someone else does. Also, help other social network users to find you easily (especially if you have name competition);
Competition: are your competitors using Social Networking to gain the edge?
Why You Need Purple Dog
Social Networks, though powerful, can take up a lot time to manage. In fact, the more you engage with your audience, the more your audience will engage with you. Whilst this is fantastic for viral marketing and exposure, this typically means keeping pages updated, answering queries, responding to other people’s comments, prompts and so on.
We are experienced at integrating businesses into the social networking space. We provide guidance on which channel(s) and which approach is best for your business. And finally, we can assist you with running your profile site or ad campaigns to ensure consistent exposure and positive results.
- Account Set Up / Custom Designed Facebook Pages
We’ll help you get set up, if you are not already and create a custom Facebook Page for your business (landing page) that’s in-keeping with your company branding / products.
- Integrate with your website
One message can be displayed across many platforms. Don’t spend time managing several apps – do it all from your website! Creating conversations directly between your website and your Facebook fans is easy. We’ll show you how.
Many of the social network channels offer paid promotional / advertising opportunities to help develop awareness of your pages / event / product or service. There are usually several methods to control expenditure, such as capped daily budgets.
- On-going management
If you don’t have the time (or inclination) to manage the day to day tasks of keeping your profile up to date, we would be happy to do it on your behalf.
If you’re not taking advantage of all the benefits of Social Networking, your competitors surely are!!