Web development project for Jurassic Ridge vineyard on Waiheke Island.

The client wanted to redesign some key aspects of their existing website’s online shop and approached Purple Dog following a recommendation by another of our customers.

Jurassic Ridge is a boutique vineyard that produces their own wine and then sells it globally from their website.  Unfortunately, the customer’s online shopping experience was confusing and cumbersome and this had a negative impact on sales.

As well as providing the website hosting and domain name services for the client, we also performed a general website redesign. This enabled the client to easily update the products in the admin section, and display them in a more visually appealing manner on the front end.

By re-engineered some important aspects of the site’s online shop functionality, we made the purchasing experience simpler, more enjoyable and more efficient, resulting in an dramatic increase in sales.

The net result is that shoppers are now able to quickly find and view the product information they seek and purchase wine in a more user-friendly and streamlined fashion. And Jurassic Ridge is enjoying an increased revenue stream!

We recently re-jigged our website with Purple Dog and it was a pleasure to work with Sol Harris who provides a fast and efficient service with great results.

Highly recommended!
Lance Blumhardt, Church Bay Rise Company Ltd

View the website: www.jurassicridge.co.nz

NB I can also vouch for the amazing and delightful wine quality too, and highly recommend the Cabernet Franc 2008