What is eMarketing?

e-Marketing (also referred to as Internet Marketing) is a broad term often used to describe the various activities a business might undertake to improve the overall success (usually interpreted as sales conversions) of a given website.  This can be anything from email newsletters to Pay Per Click advertising, SMS advertising, Social Media campaigns, content & blog posts, SEO, forum posting, back linking schemes and more.

The rise of eMarketing

People now spend more time on the internet than watching TV and newspaper circulations have nose-dived (even digital versions). Where you spend your advertising dollars matters. The point is simple – as your audience (buyers) move into alternate online markets, traditional forms of advertising may not be the most effective way to market your business. Instead, we recommend a mixed marketing approach, which includes an integrated online strategy.

An integrated eMarketing solution from Purple Dog Design

Now more than ever companies and organisations are looking for new ways to ‘get the word out’ about their products and services.  While we all love the idea of 100% word of mouth business referrals, that’s not always realistic. Purple Dog’s service called “Club Purple Marketing” is aimed at SMEs and offers businesses the opportunity to ‘set and forget’ their monthly marketing, to some extent – or entirely – depending on the preference.  

“Business owners and managers know that they need to spread the word about their products and services, but quite often, they’re just too busy to do anything, or they’ve not got the skills or have run out of ideas”, says Purple Dog Design’s owner, Sol Harris. “What we offer is a regular monthly plan that all businesses can take advantage of – but without the complicated hassle.”

You’re probably already doing great things, but is your campaign delivering the results you expected? How do you currently measure your campaign’s success? Our e-marketing service is consultancy based and designed to help you get the best results. We’ll discuss your desired outcomes, goals and targets, review your current website, online performance and any current promotional activities you undertake and then provide you with our recommendations.

Here are some of the services we recommend your business consider.

Email Marketing, Newsletters and Mailing Lists

Email marketing is a powerful tool to enable you to stay connected to your customers. There are numerous uses, such as news announcements, special offers, and other quality broadcast content.

Our mailing list solution is a professional, opt in, email delivery system that’s packed with things like easy subscriber management, list import / export, fast servers, reliable delivery, powerful, detailed reports, and other great features.  Read More about Email Marketing services from Purple Dog.

Club Purple Marketing

Tailored content delivered to your website, social feeds and across the internet.

  • Includes Content Creation 
  • Includes SEO tuning, keywords, tags and metadata;

SEO (Search Engine Optimisation)

Search Engine Optimization (SEO) is one specific area of e-Marketing that has increased in popularity because it involves improving the volume or quality of traffic to a web site from search engines via “natural” or un-paid (organic) search results.

SEM (Search Engine Marketing)

Search Engine Marketing (SEM) is another area of e-Marketing (or Internet marketing) – the practice of “buying links” or promoting your business by increasing the visibility in search engine result pages (SERPs) – often through the use of paid placement, contextual advertising, and paid inclusion.