Our experience has taught us that a well written email newsletter that’s relevant to your audience is not only a legitimate and very powerful way to engage with your customers – it’s essential. Whilst an email will never replace a personal phone call or face to face meeting, it’s a proven method to increase returning website visitor numbers and therefore, conversion rates.
Email marketing works
Actually, works is an understatement. Based on research conducted by the Direct Marketing Association, email marketing returns an average of around $46 for every dollar spent on it. To put this in perspective, that’s more than double the average return for other forms of online marketing and more than 6 times the return from print catalogues.
- It’s cost effective – While there are set up cost to consider, the big savings start when you consider there are no printing costs and you can get your message delivered for around 3 cents per recipient.
- It’s immediate – Email generates an immediate response, instead of waiting for a subscriber to visit your site you can get your message to them when it counts. The majority of your recipients will see your message in the first 24-48 hours.
- It’s relevant – Email makes it easy to segment your subscribers using a variety of criteria like demographics and past campaign behaviour (such as clicking a certain link). This way you can ensure your message goes to the individuals most likely to be interested in your offer.
- It’s completely measurable – More than any other form of marketing, email can provide actionable data on the results it generates. Keep track of who opened your email and when, what topics they were interested in, who forwarded it on to a friend, how many sales were generated and much more. Click on the slideshow images above to see the large sized reports that you will get.
Email Marketing Services from Purple Dog
Maximise your email delivery, open rates, click through and conversion rates by sending an attention grabbing, well designed, spam resistant email! Purple Dog’s email marketing service is professional, cost-effective and reliable. We’re experienced permission based email marketers and can offer something better – an automated process that handles all the tedious stuff like; user subscribes, unsubscribes and emails that bounce.
When you conduct email marketing with our tool, you can see very quickly what is working, and what is not. We provide detailed reports that show everything from recipients to bounces, clicks, subscribes and unsubscribes. If something isn’t working, you’ll find out and be able to tweak it immediately, at low cost. This is a potentially huge saver of time and money.
Simplify your life – no more manual handling of subscribers, removals, bounces etc! Our software handles all of that for you!
You can choose to write and send your own emails with our system, 24-7 – have us write and send them for you, or any combination of the above! You’re in control, so tell us what works for you!
Template Design & Database Help
A great looking template is just the start of our service. The template will be designed in conjunction with you to reflect your key branding, colour, logo and other identity. Once your template is complete, we’ll help you clean your customer database before we import it into our system. Recipients can be easily segmented for intelligent email targeting (such as with different salesperson / account manager’s details, different departments, country identifiers and more).
If you need some help to write the content of your email – or simply don’t have the time, that’s fine. We can write great content for you (examples available on request). We can easily personalise your campaigns with information such as Dear Name etc.
Stay in touch with your customers – they are worth their weight in gold!
For a FREE DEMO talk to us today.