What is eMarketing?
e-Marketing (also referred to as Internet Marketing) is a broad term often used to describe the various activities a business might undertake to improve the overall success (usually interpreted as sales conversions) of a given website. This can be anything from email newsletters to Pay Per Click advertising, SMS advertising, Social Media campaigns, SEO, forum posting, back linking schemes and more.
The rise of eMarketing
People now spend more time on the internet than watching TV and newspaper circulations have nose-dived. Where you spend your advertising dollars matters. The point is simple – as your audience (buyers) move more online, traditional forms of advertising may not be the most effective way to market your business. Instead, we recommend a mixed marketing approach, which includes an integrated online strategy.
An integrated eMarketing solution from Purple Dog Design
You’re probably already doing great things, but is your campaign delivering the results you expected? How do you currently measure your campaign’s success? Our e-marketing service is consultancy based and designed to help you get the best results. We’ll discuss your desired outcomes, goals and targets, review your current website, online performance and any current promotional activities you undertake and then provide you with our recommendations.
Here are some of the services we recommend your business consider.
Email Marketing, Newsletters and Mailing Lists
Email marketing is a powerful tool to enable you to stay connected to your customers. There are numerous uses, such as news announcements, special offers, and other quality broadcast content.
Our mailing list solution is a professional, opt in, email delivery system that’s packed with things like easy subscriber management, list import / export, fast servers, reliable delivery, powerful, detailed reports, and other great features. Read More about Email Marketing services from Purple Dog.
Today’s internet is all about dynamic, fast moving content, and social networking is an extremely versatile method of delivering directly to an interactive audience. If you aren’t embracing this technology, now is the time to contact us to find out why you can’t afford not to! Read More about Social Media services from Purple Dog.
SEO (Search Engine Optimisation)
Search Engine Optimization (SEO) is one specific area of e-Marketing that has increased in popularity because it involves improving the volume or quality of traffic to a web site from search engines via “natural” or un-paid (organic) search results. Read More about SEO services from Purple Dog.
SEM (Search Engine Marketing)
Search Engine Marketing (SEM) is another area of e-Marketing (or Internet marketing) – the practice of “buying links” or promoting your business by increasing the visibility in search engine result pages (SERPs) – often through the use of paid placement, contextual advertising, and paid inclusion. Read More about SEM services from Purple Dog.