It’s no secret that Facebook wants to keep you on their site. The same is true for any website. The reason is fairly obvious. Visitors = sales, or in the case of Facebook: your eyeballs = ad power. This is … Read More
An article in today’s New Zealand Herald (20th April 2015) has a rather sensationalist headline; “Business warning as Google mobile deadline looms”. In the article, it is correctly claimed that Google will be implementing new search algorithms to favour mobile … Read More
Consider this scenario; You live in a house that’s insured. It has a smoke alarm installed to protect your family in the event of a fire. When you go off to work in the morning, you lock your house to … Read More
We are pleased to announce that all Club Purple members will soon be receiving monthly website activity reports. The report is sent as a PDF via email and will show an overview of activity on your website for the preceding … Read More
How’s your Facebook page performing for you these days? Have you noticed any reduction in fan engagement? Perhaps fewer likes, fewer comments, fewer shares? Have you noticed the “post-reach” numbers declining? Is your timeline behaving a bit like a ghost-town. … Read More
Whilst there’s always room for a bit of debate around exact numbers and statistics, the overall upward trend for online shopping is undeniable. Recent reports show New Zealand and Australia’s online spend has increased between 13 – 24% on the … Read More
As you may have heard, there is a new .NZ domain extension available.
If you own any other .New Zealand domain e.g. .co.nz, or .org.nz etc, you have a preferential right to register the .nz equivalent before anyone else – so long as you act before the 30th March 2015.
After March 30th, all of the new .nz domains will be available on a first come first served basis – so ACT NOW !
This is a big (and good) question that I am often asked, so I decided to write this article to put forward some key points. There are many platforms that you could choose to run your website on, so how … Read More
Thank you! We would like to thank all of our customers, vendors & partners for making 2013 such a successful year for Purple Dog. It’s been delightful to add a wide range of new client projects to our portfolio and … Read More
A new software version of WordPress has been released which focusses on admin aesthetics and updates. By introducing a modern, new design that the company calls its “most beautiful update yet”, users can “re-skin” their admin experience by choosing their … Read More