Unless otherwise specified, we provide every customer with a courtesy Google Analytics account so that you can access and view you website activity statistics.
The courtesy account is a shared account (meaning it is not an administrator account) that gives you access to detailed information on who visits your site, where they are referred from, keyword breakdown and more. Reports can be generated and emailed to you. You also have the ability to log in (you will need a gmail account) and view additional, in depth data.
Most clients are happy with a shared access account – however, if you need extensive control over your account (such as to track specific campaigns, manage your Google Adwords integration, further hands on and in-depth control etc) you will need a dedicated Google Analytics account. In this case, please tell us so that we can factor that into your site build cost.
Note that changing from a shared to a dedicated account once the site has gone live / at a future point in time, will require you (or us, if you would prefer) to set up a new dedicated Google Analytics account. It should also be noted that this change will mean your old shared account will no longer collect data from your website. In addition, it is important to note that you cannot transfer historical report data – and the new account will start as if from new.
Unfortunately, this is a restriction from within Google Analytics and has nothing to do with Purple Dog. We are happy to assist you at standard rates, in retaining the historical data by preparing static PDF reports to capture current stats, that may be useful.
Please note that should you decide to move your hosting away from Purple Dog – we are under no obligation to continue providing you with the courtesy shared Google Analytics account access.
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