Goodbye to The Naughties

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Now that the ‘naughties’ have gone – and we are entering a new decade, what lessons have we learned?

One thing is certain: consumer purchasing patterns and consequently, modern marketing trends and techniques, have continued their shift to the internet, arguably, now making it the most powerful medium on the planet.

While this may be no surprise to some, it is still remarkable given the internet has only really been a viable business tool for circa 15 years.

While new methods of communicating and advertising have emerged, one method that has consistently remained popular and perhaps, the most accessible: email.

email

The good old email has had a hard time in recent years – the war on spam has yet to be won – if it ever can be – but spam blockers are managing to reduce the mass-marketing emails (yes, those naughties!) that were once, all too familiar in the inbox.

Email marketing is still a legitimate and effective way to keep in touch with your customers, but how can you make sure your email newsletters look good, read properly in the users browser and email clients and most of all, how can you prevent your valuable marketing message from going straight to the spam folder or bin?

Purple Dog are experts in providing email marketing and newsletter services. Our managed solution means that you can concentrate on other important aspects of your business.

Talk to us to find out more.

eCommerce

The rise of internet online shopping is perhaps unstoppable as more and more consumers switch on to the realisation that products online can be bought for a lot less than in the high street.  Whilst the downside to this is that you never quite know what you’re getting until you receive it – the lesson for online businesses is to provide consistently good service, reliable delivery and return policies – and of course genuine branded products at “better than retail” prices.

We’ve assisted a lot of businesses shift to an online presence. The growth of this market is assured.  Talk to us to find out more.

eBooks

eBooks are a great way to publish articles, journals, manuals, “how to’s”, tips and tricks, novels and other stories and more! eBooks are emerging as an interesting and innovative way to connect with existing and new audiences.

Whether you’re a beginner or an expert writer, we can help you formulate your ideas. As an example of some recent work, take a look at our recently completed project: Gunter Eberwein’s vegan cake recipe eBook: The Passionate Way of Vegan Baking

Our eBook solution is secure (meaning your hard work cannot be easily copied) and we can set up your publication so that it is distributed automatically.

Once it’s all set up – you can just concentrate on marketing and driving traffic to the eBook – and yes, we can help you with that too!

Talk to us or read more about eBooks.

 

Happy New Year & Happy New Decade From Purple Dog!

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