The plain truth is, many New Zealand businesses do not have a website and are missing out on vital revenue.
A recent article in the New Zealand Herald (Apr 16th 2012) highlighted a survey of 1000 small and medium-sized companies, suggesting that only 38 per cent of businesses in New Zealand’s biggest city, Auckland operate their own website.
But accounting software firm MYOB, which commissioned the research, said that as an international centre, Auckland still had one of the lowest levels of website use in the OECD group of developed countries.
MYOB’s New Zealand general manager, Julian Smith, said the survey indicated a large proportion of Auckland firms that did not have a website, did not intend to establish one.
“They haven’t made the connection between the way consumers search for information and shop in 2012 versus how they did that 10 years ago,” Smith said.
He said that while 38 per cent of Auckland firms had a website, 65 per cent of Aucklanders shopped online. Online shopping has increased exponentially in New Zealand in the last few years.
“It doesn’t make sense [not to have a website],” he said. According to the survey, 29 per cent of Auckland businesses reported a lift in revenue as a result of having a website.
A further 33 per cent reported improved customer interaction, while 40 per cent reported increased inquiries from prospective clients, the survey said.
It also said 35 per cent of Auckland firms reported that their website had made them more competitive.
“When you look at all the data you see that [businesses in New Zealand] that are doing best are the ones that have websites,” Smith said.
“The single biggest issue that I think businesses don’t get is that you’re invisible to most of the market if you don’t have an online presence and having a website is the best way to control your online presence.”
So there you have it New Zealand – if you don’t have a website, you’re missing vital opportunities. If your business doesn’t have a website, contact us now to discuss the options.
In our view, every New Zealand business should have a website. We offer straightforward, cost effective and easy website design solutions to get you online. Contact us to find out more.
Article source: http://www.nzherald.co.nz/business/news/article.cfm?c_id=3&objectid=10799084