With staff backgrounds in the UK and USA, and a growing list of clients, we understand the differences and similarities that these Western countries have with each other.
Specific audience demographics are an important factor to consider for any business, particularly when it comes to branding and marketing.
There is an old saying “there’s no accounting for taste”; tastes certainly do change and often, the differences are most apparent at the international level. Unless you are Coca-Cola, McDonalds or a small handful of others that follow a model of “one taste fits all” (though even McDonald’s offers different products in some countries; e.g. the McAloo Tikki burger and a range of Veggie options, specific to the Indian market), understanding cultural nuances is usually the key to a successful cross-cultural product or brand.
Typically these cultural differences translate to the realisation that what works in one region, may need to be considerably refined in order to appeal to website visitors or marketing recipients in another location or country. Discovering this fact and working through permutation of product statements and positioning for the individual territories can often take a significant amount of time. This is where Purple Dog can assist you, in terms of your website look and feel, branding and your marketing strategy.
If you are looking for a UK or USA – or international – webdesign & marketing partner – we can contribute over 15 years of direct business experience from the UK and over 10 years of experience from the US. We offer a free 30 minute consultancy, where we will discuss your business objectives and requirements and provide an indication of our recommended strategy for achieving your goals in these unique and individual markets.
Purple Dog Design has been building websites and providing eMarketing services for many years, to a range of clients across multiple industries – globally. This has afforded Purple Dog with a wide breadth of experience and the skills & knowledge to confidently deliver high quality solutions.
Our website design packages are suitable for any online business, whether you’re looking for an e-commerce solution, web site development, website redesign or ongoing management services. We also provide a range of optional services e.g. email newsletter marketing, WordPress updates, social media marketing, Google Adwords programmes and more – to meet your specific needs.
Businesses that compete on the global stage need to stand out from the crowd. With a quality website design and marketing strategy from Purple Dog, we will showcase you business, brand, products and services to your target market and demographic – through the use of attractive and professional designs & location sensitive material and techniques.
Purple Dog is a professional, friendly and skilled team with a long list of happy clients! Take a look at our testimonials page to see what other’s are saying or simply get in contact for more information.